The current collapse of some of Britain's best-known high street traders has had an unexpected effect.
When Woolworths announced that it had begun a closing down sale, the day immediately following the announcement was the 100-year-old company's record highest day of trading. The Aberdeen brach was like food parcel day at a UN refugee camp, scrums of people all but slamming each other into the rapidly emptying shelves.
Yesterday, Mrs Wife and I ventured into Dundee and found ourselves in Zavvi, the oddly-named record emporium formerly known as Virgin.
(Richard Branson obviously bailed at just the right time. And the Virgin is now right royally screwed.)
It was a similar situation to that we encountered in Woolies just before it closed - the shop probably seeing more money flowing into its tills in single days than in the previous six months combined.
It's a curious situation - we're only tempted out into the shops when we think there's a bargain to be had, and we don't care enough to spend money in well-kent high street stores until they're wheezing their last dying breaths.